Levi Strauss, one of the most popular jeans manufacturers, has begun offering 24/7 counseling from a “racial trauma specialist” to its employees and is now encouraging all of its employees to openly advocate for “common sense” gun control. This move by Levi Strauss comes just after the verdict came through in the Kyle Rittenhouse trial.
This was all revealed after Levi’s chief diversity, equity and inclusion officer, Elizabeth Morrison, sent a letter to staff that was later obtained by the Daily Mail. The letter opened with “with the news that Kyle Rittenhouse was not convicted in the shooting of three individuals – two of whom lost their lives – during racial justice protests last year, this is a difficult day for many.” The free therapy is being offered to those suffering with the “pain and trauma of race, identity and belief-based tragedies.”
From the Daily Mail:
The California based-executive encouraged employees to use the counselling because ‘resources to help [employees] impact social justice, equality and drive positive change’ such as ‘getting educated and informed on the issue of gun violence’ and ‘reaching out to your elected officials to let them know just how important common-sense gun laws are to you.’
Jamila Codrington is a New York-licensed psychologist who has appeared on various panels, claiming that ‘black people have been duped into thinking we do not matter.’
Codrington appeared on the Karen Hunter radio show in January for a discussion about how ‘we must decolonize our minds.’
‘One of the main weapons of colonialism and white supremacy was to destroy our memory and to separate us from our wealth – our cultural wealth,’ she said.
This story really isn’t anything we haven’t seen before. A corporation is making extremely partisan political moves in an attempt to be controversial and get their name in the press. Issue is, moves like this often step over a line and result in a segment of the population not buying their products anymore. We will have to wait and see what happens.
