Black Rifle Coffee Company has fallen for the oldest trick in the book, talking to the press. The amount of Uh-Ohs and Oh Sh*ts that came out of this disastrous interview with the New York Times is unreal. Johnny B has every hot take you need to hear about this new controversy.

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Johnny B speaks on his love of our Republic, Conservative Values, and spicy meme, on his popular YouTube channel, Johnny B. Holding a Master’s Degree in Professional Communication and a Doctorate in Education, Johnny is an active political commentator, comedian, professor, and film critic.

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MAS
MAS
9 days ago

It sure seems you have a lot to apologize and rationalize for these guys. If you put your foot in your mouth enough times – no one wants to walk with you. If they are conservative/constitutionalists they’re not very good at it.

David G.
David G.
9 days ago

A great product can make a great company, but bad politics when not needed, will surely kill it.

Dixie Normous
Dixie Normous
9 days ago

Don’t talk to morons. Don’t acknowledge morons. Then morons won’t have any ammo to use against you.

Bemused Berserker
Bemused Berserker
8 days ago

I won’t make excuses for them. They made a statement, marketing decisions notwithstanding, marginalizing a segment of their customer base in a way that I find unforgivable. They could state their difference of opinion with said customer segment without hateful commentary. I find their attempt at damage control disingenuous and insulting.

To hell with BRC.

Their coffee has been on the shelves at Walmart for 3+ years.

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